Guides
Guide Overview
Seven guides. Find yours in ten seconds.
Everything we know about buying fragrance, written plainly. Start with what you are trying to work out.
Three guides, in order.
Buying your first serious bottle and not sure where to begin? Read these three in sequence. About fifteen minutes total, and they will save you from the two mistakes almost everyone makes.
- Scent families and notes What the words on a note list mean. Read this first, because everything else assumes it.
- Concentrations explained EDT, EDP and Parfum decoded, so you buy the right version rather than the strongest one.
- The ratings guide How to read the scores and stars on every listing, so the catalogue becomes navigable.
Scent families and notes
Twenty-eight materials described honestly, eight families, and why the counter sniff is never what you end up wearing.
EDT, EDP and Parfum
The five tiers drawn to scale, how long each lasts, and why the stronger version is often not the one to buy.
The ratings guide
Compliment and Enthusiast Factors explained, plus what every star is worth in hours and metres. Includes where to ignore us.
The Arabian guide
Oud, bakhoor, taif rose and saffron decoded, the houses worth knowing, and an honest answer on the clone question.
How we know it is real
Counterfeit, untraceable and overstock are three different things. Where ours comes from, and five checks you can run yourself.
Why Fragrance Boulevard
Twenty-eight years supplying the stores before we sold direct. The two routes a bottle can take, and our price match promise.
Frequently asked questions
Shipping, returns, payment, packaging and storage. Straight answers, including the ones not in our favour.
Or just ask a person.
We have smelled the catalogue. Call and we will point you somewhere, including away from a bottle if it is wrong for you. Monday to Friday, 9am to 5pm Pacific.
(213) 255-5918