Pricing Policy

How our prices work

Fragrance Boulevard sells authentic designer and niche fragrances. We buy in volume from established wholesale distributors and pass the difference on. We are not a brand’s own store, so the price we charge is our own. It is not a discount off a price we used to charge.

What “MSRP” means on this site

Where you see a struck-through price next to ours, that figure is the manufacturer’s suggested retail price (MSRP): what the product sells for at full retail.

It is not a former Fragrance Boulevard price. We have never charged the struck-through amount. We show it so you can see the product’s standard retail value, not to suggest our own price has recently dropped.

Many products show no MSRP at all, just our price. That means we have not confirmed a retail figure for that exact item.

Where MSRP figures come from

We source MSRPs from a short list of places, in this order:

  1. The brand’s own US website, where the brand sells direct.
  2. Sephora, for brands carried there.
  3. Ulta Beauty, Macy’s or Nordstrom’s regular (non-sale) price.
  4. Where none of these lists the exact item, the manufacturer’s retail price that a major US fragrance retailer publishes on its listing for that exact item.

We never use a retailer’s own discounted selling price as an MSRP, and never a marketplace price (Amazon, Walmart, eBay).

An MSRP is specific to a size and a concentration. A 1.7 oz and a 3.4 oz of the same fragrance do not share a retail price, and neither do an Eau de Toilette and a Parfum. We do not carry one figure across sizes. Gift sets, testers and minis show no MSRP.

Checking and correcting

On September 27, 2026 we removed every MSRP from the site so each one could be checked against its source. On October 18, 2026 we put back only the figures that trace to one of the sources above. Figures we could not trace stay off the site. MSRPs are reviewed quarterly, and where a confirmed figure differs from the one shown, we correct it, in either direction.

Savings claims

Where we describe a saving as a percentage, it is calculated against the MSRP shown for that exact size and concentration. As of October 18, 2026, 384 items on the site show an MSRP. The deepest saving shown is 72% off MSRP, and the median saving is about 52%. We re-check these figures quarterly, alongside the MSRP review above, and update this page when the catalogue moves.

What we do not do

  • We do not display an MSRP we cannot source from the list above.
  • We do not round an MSRP up to make a saving look larger.
  • We do not describe our products by comparison to other brands’ fragrances.

Questions

If an MSRP or any price on this site looks wrong to you, tell us and we will check it against the source and correct it. You can reach us at support@fragranceboulevard.com, on (213) 255-5918, or through our contact page.